Fifi was from San Francisco, and her real name was Rose Westlake. Her thick and luxuriant hair had the appearance of a sheep's wool.
She started in the business in the 1930s, and by 1936 had her own show, running a display ad in The Billboard:
WESTLAKE'S CONGRESS OF WONDERS
NOTE-A Clean Orgonized Side-Show at Liberty for Coming Season.
For Last Season's Success, and to CAD HILL, whose Banners Made That Success Possible.
ROSE, "FIFI" WESTLAKE, P. C. S. A., Los Angeles, Calif.
XMAS GREETINGS to SOL'S LIBERTY SHOWS