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Hubert’s Museum

From the mid-1920’s until 1965 this greatest of New York City institutions occupied 228-232 West 42nd Street near Times Square— the former location of Murray’s Roman Gardens, a legendary opulent “lobster palace” closed by prohibition. The building which housed Hubert’s dime museum was a schoolhouse built in the 1880’s by the prestigious architects McKim, Mead & White. Hubert’s is legendary for serving as the sometimes and seasonal home for many of the greatest freak, novelty, sideshow and variety acts for four decades—not to mention the last working flea circus in America. The origin of Hubert’s seems to be on Coney Island, where a 1925 advertisement for “Hubert’s Museum” in The Show World magazine lists “Hubert Miller, Owner” and shows a photo of the namesake museum on the Coney boardwalk taken by Edward Kelty. A 1927 Kelty photograph of the same location shows the sign altered to read “Huber’s Museum.” The final “t” has been dropped, perhaps signifying a change in ownership. Did Hubert Miller sell-out and move Hubert’s Museum to 42nd Street in 1925? Or did the owners of Hubert’s just taken the name as their own? (There was also a “Huber’s Museum” owned by George Huber located on 14th Street in New York from 1888-1910). Hubert’s Museum’s owners were long-time arcade operators Bill Schork & Max Schaffer, who relocated Hubert’s to the basement of the building to make room for their street-level pinball parlor and shooting gallery. The subterranean space inside “Schork & Schaffer’s Penny Arcade” was reached from the street entrance below the Hubert’s marquee, through a turnstile, and down a wide L-shapped staircase, that led to a columned, linoleum paradise lined with several four foot-high stages where 6-10 performers alternated giving shows from 11am-Midnight, 6 days a week– closed Tuesdays. In 1925 admission was “Afternoons 10¢, Evenings 15¢, Sundays and Holidays 15 and 25 Cents”. The Heckler’s Flea Circus eventually occupied a walled-off area of the Hubert’s basement, guarded by its own ticket box and sliding wooden door, which opened to small room where the Professor and fleas did their thing for an additional admission (10 Cents, then 15 Cents, and finally 25 Cents). Hubert’s hosted the flea-training Heckler family– father William, and sons William Jr. and Leroy from 1925 or 1926 until 1933. Leroy “Roy” Heckler took over the operation in 1933, and kept the fleas dancing at Hubert’s until his retirement in 1957. Hubert’s was a mecca for millions, from the high-toned, tuxedoed Broadway theatre crowds of the 1920’s and 30’s, to the down and dirty Times Square street toughs who frequented the spot until its demise in the mid-1960’s. Immortalized by A.J. Liebling, Joseph Mitchell, Diane Arbus, Lenny Bruce, Tiny Tim, Andy Kaufman, Joe Coleman and many others, Hubert’s was a world onto itself. In its later years, from approximately 1956 until its closing, the museum was managed by R.C. (Richard “Charlie”) Lucas, known as “Woo-Foo”, a former Ringling Brothers fire-eater. Lucas’ wife, Mary Sahloo (Mary J. Wigfall), whom he married in 1943, was known as “Princess Sahloo” and “Princess Wago” and performed at Hubert’s for many years as the “Voodoo Jungle Snake Dancer.” Little has been written about Hubert’s final days, but from the pages of R.C. Lucas’s personal diaries, the day to day grind of the running the museum in the mid-1960’s was a mental and physical strain, which along with declining profits, and the relentless chokehold of sleaze and decay, which characterized 42nd Street, doomed Hubert’s to an untimely death. By late 1965 Lucas was gone, and “Hubie’s” stopped its live performances— the downstairs basement remaining open free of charge with its decaying exhibits until 1968. A few seconds of film in the 1969 movie Midnight Cowboy capture Hubert’s neon entrance — a last fleeting glimpse of the NY legend.

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William Durks Pitchcard (Version 2)

William Durks Pitchcard (Version 3)

The Great Presto

Ratoucheff Circus Midgets

Hubert’s Museum at Coney Island

Professor Roy Heckler (4 Pages)

Roy Heckler, 18th Year at Hubert’s (4 Pages)

Leroy Heckler, 15th Year at Hubert’s Museum (4 Pages)

Leroy Heckler at Hubert’s Museum (4 Pages)

William Heckler’s Trained Fleas At Hubert’s Museum (4 Pages)

William Heckler at Willow Grove Park (4 Pages)

William Heckler Pitch Book (4 Pages)

Hubert’s Museum Trained Fleas (4 Pages)

John C. Ruhl Trained Fleas at Hubert’s (4 Pages)

Jack Dracula “The World’s Greatest Tattooed Man”

Sally and Sandy “The Tattooed Couple”

Hubert’s Museum Matchbook Cover

Bed of Spikes or Nails Composite Photo

Miss Patricia “Sensational Sword Swallower”

Sailor Jim White’s Business Card

Larry Wald & His Talking Dolls

DIGESTO, The Human Ostrich

Hubert’s Museum facade In 1952

Hubert’s Museum facade ca. 1955

Hubert’s Museum, 1960

Andy Potato Chips with Charlie Lucas at Hubert’s Museum

The Great Presto, Business Card

Martin Laurello Writes to Walter Sibley at Hubert’s Museum

Charlie Lucas at Hubert’s Museum

R.C. Lucas Business Card for Hubert’s Museum

Hovey Burgess

Hovey Burgess Rides a Unicycle and Juggles Rings

Hovey Burgess Montage Juggling Clubs and Balls